Why the change from Space Marines (from Space Hulk) to "regular" heroes?

In my opinion, you have to go all the way back to 2004 with Dawn of War to get a good w40k game, and as Space Marines feature heavily in games since then, it’s a very nice change that SM aren’t front and centre.

Also, Deathwing was a flop. FS have done a good thing staying away from Space Marines and all the booming voice “With me Brother!” generic voice acting.

I think in fact that Games Workshop have some kind of weird self-fulfilling prohpecy about SM.

“Space Marines are the popular miniatures”

Launch more space Marine models making marines the vast majority of models you can buy

“No one is as interested in Xenos they’re all buying Marines!”

And so GW have an idea that because people are buying marines they launch more marines and assume people love marines. They put marines in everything hoping people will like it.

Some Eldar Models haven’t been updated in… years and years.

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Yep. Imperial Guard literally ARE the horde. I’m not interested in IG. I’d rather have literally anything else

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Just give us lasguns and we’ll show what 4 guardsmans is worth with nothing but faith in the Emperor and hatred to his enemies. We don’t need Astartes holly bolters to purge that scums.
For the Emperor and Imperium of Man! Our victory is inevitable!

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This is exactly what they’re doing because they’re only looking at the sales numbers, I’m convinced that GW doesn’t have a marketeer team specifically meant for fandom popularity research.

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Maybe it’s just me but I’m a bit tired of 40k games centered around Space Marines, there have been so many… Don’t get me wrong, I like Space Marines and all that but one of the reasons I really like Warhammer Fantasy is that all races have great characters, an extended lore and roster whereas I feel like in 40k, the Imperium of Man gets all the spotlight. The other races have some background lore sure but nothing that comes close to how deep the Imperium is depicted.
Anyway I would welcome the chance to dive into the 40K universe as any of the Xenos races but if that’s not possible, I would still happily settle for the chance to serve the Imperium of Man without being a Space Marine for once.

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My understanding is that Space Marines could basically waltz through everything that will be in this game. The idea is to make the heroes powerful, not borderline insurmountable.

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who make Who - (next this game)
1marines - 100 unites - go to war when speed is needed or againstoverwelm enemy (we don’t have a invasion )
imperial guard - 3k 10k unites- go to war, someone have to die (lokal forces become chaos cultists mabe)
2Arbitres - tipical law (like judde dread) - investigate crimes (not aplply becausewe don’t have a tru crime yet)
3Inquisition - investigate everything to finde horns on horses- the 3 ordes with own agenda
*Daemon- daemonhunters(marines)- kill demons
*Xenos - varios - invastigate and kill aliens
??? - sisters of battle etc - investigate heresy and burn heretics (yes thisgroup)
4 imperial navy -spaceships
5) priest of mars - know tech… exemple other people; " you pray over sacred rune on and the laser works"

inquisition agents

  • ex imperial guard, arbitre,mercenary, assassin*, brurocratus agent, psyker, … see dark crusade (tabletop rpg fantasay flight games)
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