It also doesn’t help that they are near-pathological liars, which obviously makes people negative towards their communications - which they then use as justification for not communicating. They published a game that was maybe 25% complete and utterely, 100% broken… and then went on record, in interviews, saying “there was no way we could have known the game was broken.”
They will, without irony, put out blog posts where they say things like “We know RNG is a big pain point and can ruin creativity and hinder experimentation, so here is how we are introducing 27 layers of more RNG than you could have ever imagined, time gated and limited rewards, and no chance whatsoever to experiment with builds.”
They will also, rather than admit their mistake, make obvious lies like “Oh boy, technical issues means we need to postpone these news to completely coincidentally coincide with a major Warhammer event.”
Nevermind all the FUD and false marketing before the release of the game, which talked about features they hadn’t even BEGUN to design or implement, and knew would not be in the game on release.
And then they feel sad about how the community doesn’t like their communications.
TLDR they don’t know why their games are popular, since they don’t know why they desperately cling to RNG and dark design retention, they have no plans which means there is nothing to communicate, and they can’t stop lying, and then justify not communicating because players feel bad about how they openly lie.
Edit: All of which can undoubtedly be traced back to weak and poor leadership, flat management structure, siloed teams (which have no knowledge of what’s being worked on by other teams), bad pay which makes people leave, and so on and so on…
For the record, bad pay, siloed teams, flat structure and poor management is all documented on glassdoor, and not something I’m pulling out of thin air.