Why the change from Space Marines (from Space Hulk) to "regular" heroes?

I never said it was going to be a survival horror, I said it is going to have some aspects of that genre and that is going to be very different from vt. It’s going to have more moments before hordes where everything is quiet to build up the tension, and the hordes themselves aren’t going to be a big as in vt2. That plus the blackout that can happen makes for more of a survival horror kinda environment.
Of course, it is still a hack n slash, it follows the same formula from vt and, like you said, it is a “tide” game.