I don’t fear missing out, I only fear being disappointed again.
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BuT tHe BiGbRaInEd MaRkEtiNg ExPeRtS sAy FOMO mAkeS mOrE DiNeRo 
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So I still have the 2500 from buying the imperial edition.
And I haven’t bought a single premium store cosmetic for three reasons.
1.) I am indecisive. I can’t see the whole catalogue and I am unsure if what looks good is actually the best they have to offer.
2.) I want to use up every single Aquila. I don’t want to buy anymore. Can’t do that very easily with limited store selection.
3.) I didn’t feel like I earned them. The cosmetics I got from penances feel way more rewarding to me than what I could get from a premium store.
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fomo shop and selection map are imo the 2 major current issues that should be addressed, just like they addressed crafting, but hopefully quickly.
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for the record, once i was gonna buy a premium skin for the first time in darktide, but it disappeared because “fomo” strategy
consequence: i didn’t buy it and once the skin was available again after long time, i didn’t care anymore and just installed for the drip mod and had more fun with it
fatshark should just put all skins on sale so that they would get even more sales.
because this ain’t chief, fomo never worked and never will work
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That sounds nice and all but really you just gave Tencent extra money for nothing in return. Still, if it were me I would want to select from the entire catalog as well instead of just a limited selection so I see where you’re coming from.
Perhaps for now use the mod that allows you to preview all premium cosmetics that have been created, and use that to make a list of your favorites and buy them as they appear.
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Sorry man, but assuming that it doesn’t work just because it creates inconvenience isn’t the big brain opinion you think it is. Legislation is the only thing that’s going to stop these kinds of practices, because in reality they are wildly successful.
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And another one into The Book I guess.
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Yup, I’m theoretically guilty of doing the same, but we did not know how the FOMO store would pan out post launch. If the game had had great cosmetics from day 1, and I know that is a subjective matter, I could have happily thrown my Aquilas at them and bought more.
At this stage, I think the only thing that would have me instantly spend my Aquilas and buy more is if by some chance they added the boxy carapace armour and dark red uniforms of the Inquisitorial Stormtroopers.
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I never said it doesn’t work. FOMO does work, however if there’s not a legitimate shortage of the thing customers want it becomes manipulative and customers see through it, as is the case with Darktide.
We know all the cosmetics exist and we can see them with the mod, so there really is no legitimate reason to not have the opportunity to purchase them, therefore the practice is manipulative.
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It wouldn’t be very good marketing if it wasn’t manipulation. The legitimate reason (from the perspective of the person selling the thing) is to encourage people to impulse buy. This whole notion that it’s inconvenient for the consumer so therefor it’s not working is just silly.
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[quote=“Forblaze, post:11, topic:100467, full:true”]
It wouldn’t be very good marketing if it wasn’t manipulation. The legitimate reason (from the perspective of the person selling the thing) is to encourage people to impulse buy. [/quote]
Right, I never said the FOMO strategy didn’t work.
Once reputation is damaged it becomes every hard and expensive to repair because rather than give the original customers what they’re asking for, the business now needs to aquire new customers which means convincing complete strangers that their product is worth buying over all the other products on the market. In the case of sci fi videogames there certainly is a lot of competition.
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You say you didn’t say that it doesn’t work, and then you go on to explain why you think it doesn’t work.
Was coming to say this. I WANT TO BUY SKINS, but none that are in rotation. If you guys would just put them all up, I would gladly spend lots of money. Then put rotating sales… Something similar to the Vermintide store.
Never wanted to support a game so much, but literally has nothing I want up. Another change could be to add options to change colors of certain things, because some outfits I like, but ew the colors.
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Been saying that in other thread too: Fatshark: now that itemization moved away from RNG - we need Cosmetic Store to move away from FOMO
Fatshark, we won’t buy cosmetics we DON’T LIKE just because there are no other cosmetics available. It doesn’t work like that. Give us Catalogue so we can buy what we want to buy.
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Try again to understand the nuance here my friend.
FOMO, as a marketing strategy does in fact work, but if the shortage used to create the FOMO is artificial and the potential customers know it, damage to the business’s reputation can occur.
That reputational damage is expensive to fix in the long run as the existing “warm” audience - ie the playerbase of Darktide, are significantly cheaper to market to than other gamers in the Sci Fi genre that have never heard of Darktide, let alone Warhammer. Lose the warm audience, pay more to aquire new audience.
Ubisoft’s going to go broke any minute now, I’m sure.
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It works if there is a large enough player base, and REALLY flashy unique skins. However, in this game from what I can tell, most people want specific pieces or sets. They honestly don’t do that well to make many outfits enticing where you fear missing out either, maybe if you could dye them, sure. Like I am legitimately ready to put money in, but everything is ‘meh’ at best.
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This is based on, what, vibes?
We have no means of actually evaluating the effectiveness of the current shop because we don’t have the data. We can sit here and tell each other how much we hate the shop, but that doesn’t mean anything.
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Stop speaking sense you’re making the fatshark management scared and confused
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