Seriously, do you want my money? Don’t say you’re putting them on a rotation to keep people playing, because your player retention is horrible. If you want my money, let me pick the skins I want. If you don’t I’ll just play until I get burned out and move on to something else.
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Imagine believing the “whales” wouldn’t also just buy everything available in an open catalog. The Rotating shop is such bad logic, this artificially created “FOMO” is easily seen through and damages reputation.
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Another one who don’t understand how FOMO works lol
They will buy it anyway, even with FOMO in place, just will iteratively purchase it all, rotation after rotation. But others won’t. Me personally, if I see all, say, 12 premium head armor pieces for psyker side to side, I will only buy the two most appealing to my eye, and will wear them on all my characters. Why would I need to buy the other 10 which are inferior (to my eye, again), comparing to those two? Neither you can wear two head gears simultaneously, nor I have throw-away money like that.
That’s when FOMO comes to play, it tricks an average Joe into believing that this one thing currently on display may be the only good option - and that option is about to disappear with god knows what garbage to substitute it. Then when later they see another piece that is better looking, they’ll buy it too. And then probably again.
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The correct word in this context is doesn’t, actually. Lol.
FOMO - the fear of missing out - only works without potential damage to reputation if the scarcity is real. In this case, the desire to get additional sales from future buyers outweighs the discipline needed to make the scarcity genuine - in order for the scarcity to be genuine, Fatshark wouldn’t be able to sell the cosmetic a second time.
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It’s kinda real though, if you consider that majority of playerbase are much more simple human beings than those who dwell on forums usually. They don’t care about game that much, don’t go too deep into details, or study intricacies of its marketing strategies. They see a shiny thing in a store - and they grab it. Then they see a shinier one - and grab it too. We, humans, tend to project our mentalities on everybody around us, but people are very different, and majority don’t really care that much about games that play to ask many quesions. They either kinda “paying for cosmetics? nah lol I’m not a nerd”, or “I dunno I like it so I swing my card”. But normally not “Let me go to forums and study what happens here before I buy that skin I like, I need to make sure there are no better opportunities or something” - the latter is minority. Otherwise those strategies would have died out long ago
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It’s kinda real though, if you consider that majority of playerbase are much more simple human beings than those who dwell on forums usually.
“Kind of real” doesn’t equate to optimal. The most successful marketing strategies are driven by what is optimal, and the data shows that FOMO catalogs increase churn by burning out customer trust and loyalty, while open catalogs with rotating discounts build sustainable relationships that extend customer lifetime value and maximize profitability.
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Just have stumbled upon this bit on these very forums 
So, as I said - there are people out there still not knowing about FOMA tricks, and apparently enough of them for those models to be more profitable than what you suggest. And that’s just one dude who found their way to the forums, most people don’t visit forums of the games they play, at least not regularly. And they don’t think much about such trifle things, just kinda swing their card if they like something and move on.
By the Emperor I cannot understand why anyone chooses to defend such manipulative marketing strategies with the fervor you do.
Like I said earlier, it is entirely feasible to use FOMO generated urgency while allowing the community to view the entire catalog - thereby mitigating consumer resentment for blatantly manipulative marketing strategies while reaping the increased purchase volume from genuine flash sales.
It’s called limited time discounts, and the select items on discount can be rotated. The focus on the whales purchasing every cosmetic rotation has left Fatshark blind to the rest of the fish in the ocean, the new and returning players with budget constraints that would buy a cosmetic they like enough but missed the rotation months ago.
Where did you see me defending it? It’s just the thread was started with assumptions that it would be more profitable (or same profitable) for FS to put all their skins in shop at once - and I said it’s not true. That’s why it won’t happen.