Well, let’s try to recenter the discussion here. I don’t think anyone wants to remove the incentive for Quickplay, as there should be a good incentive for that. It helps newcomers and fills up groups that desire to play with random players.
It’s the incentive itself that’s less like a cool convenient bonus, and more what @Solfalia posted earlier:
I think the issue here is that the quickplay bonus is just about necessary to get consistent emperor chests.
Without the QP bonus, it takes legendary-tier luck and rng to get an Emperor’s. That’s what people refer to as punishing. Don’t like playing with randoms? Well too bad, now your loot is worse.