Here’s a suggestion that I decided to throw out and see what people think of it. And perhaps make FS think about it as an alternative to their game design.
That is that instead of the dreaded “pay to win” with super good stuff behind a pay wall, which some people fear will come. I thought that I would suggest that for every level beyond 35, you get +1 Hero Power. Thus meaning that if you grind, you’ll become stronger and stronger with the possibility to eventually becoming very powerful.
I realize that this will in time, for the dedicated players with no girlfriend, life, work or any other such distractions (:P), you can become ungodly powerful, which means that you should probably jump into the Weaves contest and compete against fellow players when you’ve gotten your main into an ungodly Hero Power level. Or Cata level Deeds which should be added.
And in my opinion it would add that as you grind you can see how your character improves and so motivate both keep going for a stronger character to move on to even more difficult challenges, and also that FS can create more difficult high tier challenges and content for those of us who possess to purity of purpose in our lives to reach high levels of Hero Power.
I realize from a balancing issue this could mean that some characters will end up so that they can essentially blast through entire Cata levels on their own. But in reflection of the joys of seeing your hard grinding leave something concrete for you to enjoy, that’s a minor issue. Besides if FS would also add and option to re-set characters back to Lvl 1 so we can start all over if we’ve reached a point where there’s no challenges, this could potentially keep us entertained for some time.