You managed to implement an incentive that invited hackers to create a micro-economy offering cheats for cash in your least play tested mode presumably to test the merits of paying EAC for their services. None of this is new to the industry, but your apparent lack of commitment to your product for anything but revenue generation is apparent.
No such thing as bad publicity, but as for creative integrity, it is safe to say you have the majority of your attention on your upcoming release which will be left for dead in favor of your next money making scheme.
You are on your way to thinking just like the greed riddled big boys at Activision and EA. Shame upon your entire corporation.
A ceiling fan