TL;DR (too long, didn’t read) “Nope, everyone just enjoys their game differently.”
When you eat food, do you enjoy it raw or bland … Do you just chew it or savor it…? If you had the opportunity to improve the flavor of your meal by adding spices or seasonings and all you had to do was ask for it, potentially even pay for it… If it was worth it wouldn’t you do it?
Same principle. People do play this game and enjoy it immensely, however this is a new generation of video games were DLC and game patches comes out fairly proactively. Which means games can change radically and it can be seasoned to your tasting. Granted there are a myriad of flavors and people have their own tastes in the end it is going to be a dish favored by the majority with a few flaws, but it can still be polished. These same techniques can then be used to further future game development and become adopted into future games rather then accumulating awful trends that are ported into games because the game had success and the developers did not know that one function was actually devaluing rather than valuing.
Ignore people that whine and complain, praise people that offer CONSTRUCTIVE feedback and offer forth PLAUSIBLE solutions to them. This only helps make your game experience better and refine the game itself it even resolves some major issues that somehow sneak into the game. While there is a charm in attempting to work around it, this isn’t Dark Souls.
Rewards, on the other hand, this is something that is intrinsic in every video game. The purpose of the reward is the ‘driving factor’ which is to say there is a goal or ambition that you are attempting to achieve while playing. If it is too outlandish and difficult to achieve the player base will give up and condemn it… If it is too easy people will become bored… Collecting loot and grinding up to a higher difficulty is the point here, the thrill of surviving endless hoards and randomly generated ambushes via elites with complete strangers or known allies. Heroic Deeds are meant to challenge people in that difficulty level with a pre-made group. The rewards are actually very generous, regardless of what people say, you do not need to have a greater power level to achieve the heroic deeds… That is the point of it being a ‘heroic deed’ it lay in the difficulty, as a way to challenge yourself while simultaneously achieving progress, or having a laugh as you struggle through harrowing adventures. I have a blast with the wandering enemy buff… Stormvermin everywhere… I’ve beaten a handful of them and lost my fair share as well.